Awarding the new 24-inch 2.8GHz iMac an Editor’s Choice, CNET gives it an 8.5/10 score and says, “Given its strong application performance and competitive price, we give the iMac a strong recommendation as a mainstream desktop in addition to being best in class in the all-in-one niche.”

PC Magazine awards 4/5 stars to the new 24-inch iMac, calling it “the iconic all-in-one desktop that others try to emulate.” Praising its energy efficiency, lack of pre-loaded “bloatware,” and space-saving design, reviewer Joel Santo Domingo concludes that “even though there are a slew of new competitors to the iMac, none of them have quite enough innovation or execution to dethrone the king of the all-in-one desktops.”

Peter Burrows (BusinessWeek) notes that customer enthusiasm is pushing more and more Macs into the Enterprise and that “the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a ‘Windows-by-day, Mac-by-night’ existence.”

“All you need is an idea and a Mac,” says Brian Storm, the founder and prime mover behind MediaStorm. On his award-winning, multimedia storytelling site, Storm has used Aperture, Final Cut Studio, and Logic Studio to establish a new paradigm for photojournalism. “The Mac is just a magic box,” says Storm. “It allows us to do so many amazing things. It’s a seamless visual environment that keeps the creative juices flowing.”